Business Strategies for Emerging Markets

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The marketplaces in emerging markets are witnessing an intense competition among the firms to win over the customers, who are more knowledgeable and demanding than ever. The modern-day business is thus becoming very competitive and complex and it is important for the managers to have a firm grounding and good understanding of the markets they belong to. The economic environment of business along with government policies regulating production, trade and competition can have profound impact on the company level performance. Therefore, to survive and to grow in such a competitive scenario, the company managers from emerging market economies must acquire special skills to formulate strategies for sustained profitability in volatile and dynamically changing markets.

? To understand the Industrial Organization from the Structure, Conduct and Performance Framework. ? To analyse strategic behavior of firms under dynamic market conditions. ? To enhance the managers? understanding on market regulations including competition laws. ? To guide managers formulate appropriate strategies to improve their economic competitiveness.

Business Environment of Emerging Markets Strategic Behaviour of Firms Industry Analysis Costing Strategies and Cost Leadership Pricing Strategies and Market Segmentation Strategic Decision Making in VUCA World Diversification and Differentiation Strategies R&D and Innovation Strategies Strategic Alliances

Managers and decision makers from all sectors in private and public undertakings

Course Details

Venue Online
Duration 18 Hrs.
Starts On Feb 09, 2023
Faculty Prof. Utpal Chattopadhyay / Prof. Binilkumar A. S.

Fees Details

Duration Professional Fee*(Per participant) GST(18%) Total Fees(Per Participant) Programme Code
18 Hrs. 9,000.00 1,620.00 10,620.00 1 23 4 60
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