AI/ML Driven Customer Relationship Management

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This programme aims to acclimatize the participants with the fundamental concepts of Artificial Intelligences/Machine Learning (AI/ML) for decision making in Multichannel customer relationship management (CRM). Customer relationship management (CRM) comprises a set of processes and enabling systems supporting a business strategy to build long term, profitable relationships with specific customers. Companies understand that Al/ML driven CRM has significant potential, but they face the challenge in implementation. The problems in CRM that require AI/ML approaches include customer segmentation, predicting customers? behaviour, churn, detecting fraudulent transactions, customer satisfaction, price optimization, Life Time Value of Customer etc. NITIE faculty have been working on different domains of applications of artificial intelligence and machine learning and are actively involved in consulting and applied research projects in the area of Marketing, Multichannel CRM, Operations, Supply chain management, Finance, etc.

1) will be familiarized with the concepts of AI and ML. 2) will be able to formulate, solve and analyze complex CRM problems systematically. 3) will be able to apply various AI and ML techniques in real life decision making, specifically in the context of CRM. 4) will learn coding and solving the CRM problems in Python.

This training program is designed for web-based learning with hands-on exercises for executives in managerial positions in any organization. The topics covered include the following: ? AI/ML Algorithms o Decision Tree o Random Forest o Market Basket Analysis o RFM Tecnique o k-Means Clustering o k-Mode Clustering

Professionals involved in CRM and related functional areas

Course Details

Venue Online
Duration 18 Hrs.
Starts On Jul 18, 2022
Faculty Prof. Purnima Sangle

Fees Details

Duration Professional Fee*(Per participant) GST(18%) Total Fees(Per Participant) Programme Code
18 Hrs. 9,000.00 1,620.00 10,620.00 1 23 2 08
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